When Rush Limbaugh called a college student a 'slut' over a heated debate on contraception it sparked a national outcry.
The controversial radio host found himself abandoned by advertisers and was even criticised by Barack Obama.
But it was an online campaign through Twitter which really helped to galvanize women's outrage over his comments.
The hashtag 'I am not a slut' went viral and resulted in hundreds of tweets in an enormous national reaction against Mr Limbaugh.
And it has now emerged that the woman responsible for starting the online campaign is a 35-year-old Army officer from Fort Hood, Texas.
Jessica Scott, who is a company commander and romance novelist, told BuzzFeed that she had been following the heated debates on contraception and religious liberty for a month.
But when Mr Limbaugh called Sandra Fluke a 'slut' after she argued that employers should pay for their workers' contraception, she decided it was time to act.
The second lieutenant, who has served in Iraq, wrote on Twitter that she 'used birth control while deployed with my husband so I *wouldn't* get pregnant & sent home.'
She then finished the tweet with the hashtag #iamnotaslut which proved hugely popular and sparked a flurry of tweets expressing anger at Mr Limbaugh's comments.
Speaking to BuzzFeed, Mrs Scott, who has two children, said: 'The entire thing is absolutely appalling because her testimony wasn't even about sex.
'It was about a woman who'd lost an ovary because her insurance would not cover birth control pills she needed to control the ovarian cysts.'
Mr Limbaugh had faced repeated calls for an apology after claiming that the student must be sexually promiscuous because she supported a contentious measure which would have forced religious institutions to fund birth control for their employees.
But instead he dialed up the rhetoric, first saying that Ms Fluke, from Catholic College Georgetown University in Washington D.C, should film herself having sex and then claiming that she 'had boyfriends lined up around the block'.
Anger: Rush Limbaugh, left, sparked a national outrage when he called Sandra Fluke, right, a 'slut' following a heated debate on contraception
However, after a number of firms pulled their advertisements from his show and the President called Ms Fluke to express his support Mr Limbaugh finally backed down on Saturday afternoon, three days after his initial remarks.
Today, AOL became the eighth advertiser to drop their adverts from Mr Limbaugh's show.
The company posted on Twitter today: 'At AOL one of our core values is that we act with integrity. We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values. As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show'.
His apology read: 'For over 20 years, I have illustrated the absurd with absurdity, three hours a day, five days a week. In this instance, I chose the wrong words in my analogy of the situation. I did not mean a personal attack on Ms Fluke.'
Mrs Scott, who has served in the army for 17 years, was left stunned by the reaction her hashtag created
When she is not working as a soldier, she writes romance novels with covers featuring near-naked male soldiers.
Campaign: These tweets from Jessica Scott with the hashtag 'I am not a slut' resulted in an online campaign against Rush Limbaugh's controversial comments
Her books - part of a series called Coming Home - focus on soldiers returning from war.
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