We're just mad for mackerel: How the oily fish is returning to the breakfast tables of the health-conscious

We're just mad for mackerel: How the oily fish is returning to the breakfast tables of the health-conscious

Read more: http://www.dailymail.co.uk/news/article-2127853/Were-just-mad-mackerel-How-oily-fish-returning-breakfast-tables-health-conscious.html#ixzz1rku3nO4r

Healthy option: Britons have turned to mackerel, rich in protein and omega-3, as an alternative breakfast option

Sales of smoked mackerel are soaring as health-conscious Britons increasingly turn to oily fish, a report revealed yesterday.

Demand has leapt by 20 per cent in the past year, according to Waitrose. 

The sales boost comes in the wake of Hugh Fearnley- Whittingstall’s Fish Fight campaign in which the celebrity chef championed smoked mackerel.

Health experts recommend eating two portions of fish a week – one oily. Mackerel is rich in protein and fatty acid omega-3, which can help to protect the heart.

It is also an excellent source of vitamin D, which is important for maintaining strong bones and teeth.

Waitrose fish buyer Melissa Spiro said: ‘Mackerel is a great value, healthy meal option.’

Read more: http://www.dailymail.co.uk/news/article-2127853/Were-just-mad-mackerel-How-oily-fish-returning-breakfast-tables-health-conscious.html#ixzz1rkuJe6Zr