Two entrepreneurs are setting out to 'empower' women by inventing a way to change how they smell - down there.
Austen Heinz and Gilad Gome, who both run their own biotech startups, are launching Sweet Peach Probiotics, a supplement that uses DNA printing technology to alter your natural feminine scent - or, more precisely, to make your lady parts smell like peaches.
And while some have questioned why the pair chose to focus on that particular body part, they claim their invention can 'connect you to yourself in a better way'.
Sweet startup: Biotech entrepreneurs Austen Heinz and Gilad Gome have set out to 'empower' women by inventing a way to make women smell like peaches - down there
'The idea is personal empowerment,' Mr Heinz said in a presentation at the DEMO conference in San Jose, California, on Wednesday.
'All your smells are not human. They're produced by the creatures that live on you.'
Mr Gome added: 'We think it's a fundamental human right to not only know your code and the code of the things that live on you but also to rewrite that code and personalize it.'
According to the Daily Dot, the supplement works by hacking our biology using laser technology, and reprogramming our DNA coding to counteract natural odors.
Not only does the pill change how you smell, but it also apparently helps prevent yeast infections and other health problems caused by microorganisms.
The peach scent is an indicator that the product is working, says Mr Gome, adding: 'What, would you rather have it glow?'
In his presentation, Mr Gome explained why the female genitalia is the ideal body part for this type of DNA printing.
Brainchild: Sweet Peach is being developed by Gilad Gome (left) Austen Heinz (right)
'It's a better idea than trying to hack the gut microbiome because it's less complicated and more stable,' he explained.
The idea is personal empowerment. All your smells are not human. They're produced by the creatures that live on you
Plus, he added: 'It only has one interference per month.'
The entrepreneurs are funding their project through a campaign on crowdfunding site Tilt, having been banned from Kickstarter.
Mr Heinz said their banishment from Kickstarter was due to the fact that it is run by 'a bunch of hipsters from New York' who 'don't like supporting actual cool science'.
And Sweet Peach isn't the only smell-changing product they are working on. The duo are also developing a probiotic for dogs and cats that will make their feces smell like bananas.
Read more: http://www.dailymail.co.uk/femail/article-2842698/Would-pill-smell-like-peaches-Two-male-entrepreneurs-launch-probiotic-supplement-alters-women-s-natural-scent.html#ixzz3Je7riPKr
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