American travels trying to get home for the holidays will be fueling up on Cinnabons, it seems.
Cinnabon has revealed that it expects to sell nearly one million rolls between Wednesday and Sunday - that's a whopping 8,300 rolls every hour, and 175million calories per day.
'Some people wait all year to indulge,' Deborah Rowley, Cinnabon’s vice president of new market operations, told Bloomberg Businessweek of the 880-calorie cinnamon roll.
Cinnabon has revealed that it expects to sell nearly one million rolls between Wednesday and Sunday - that's a whopping 8,300 rolls every hour
According to Ms Rowley, Cinnabon sales increase about 50per cent from Thanksgiving until January 2nd, with Las Vegas airport being the biggest Cinnabon seller.
Cinnabon, which was founded in Seattle in 1985, now operates more than 770 locations worldwide, and according to Google, even searches for the sweet treat increase during the holiday period.
Christmas Eve, however, is Cinnabon's busiest day of the year with some stores receiving 500 pre-orders that day.
'It’s kind of crazy,' admitted Ms Rowley.
And for Cinnabon lovers that want to indulge in moderation, the chain launched a store on November 23 that sells bite-sized versions of the treat.
The Bon Bake Shop in Willowbrook Mall, Houston, Texas, offers pastries that are just 90 calories - far less decadent than the original 880 calorie item - just in time for the holidays.
The store will be rotating a seasonal list of special flavors for the holidays, such as Pumpkin Caramel, Toasted Coconut, Bavarian Cream Pie, Brownie Batter and Butterfinger.
Read more: http://www.dailymail.co.uk/femail/article-2850579/No-wonder-diet-holidays-Thanksgiving-travelers-eat-8-300-Cinnabons-HOUR-s-175million-calories-day.html#ixzz3KDlT1Fmi
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