Jennifer Lopez is enjoying the sweet smell of success after selling more fragrance than any celebrity in the world.
The 42-year-old topped a league table of the most popular stars'
scents – easily outselling other global icons like Madonna and Sarah Jessica Parker.
scents – easily outselling other global icons like Madonna and Sarah Jessica Parker.
And experts say international stars are dominating the market in the UK with their sales dwarfing those of homegrown stars like Katie Price.
J-Lo has banked £50 million from the sales of perfume since her first range 10 years ago.
That works out at a staggering £570 an hour.
She has put her name to 18 different scents – all through Coty – and the most popular is her Glow range.
Celebrity scents - traditionally cheaper than those from the big perfume houses - now account for 40 per cent of sales.
Indeed, J-Lo now makes more money from her perfume than she does from her music and is credited with bringing back celebrity perfume endorsements, which had been ‘dead' since the last 1980s.
She is the highest earning female celebrity in the world – banking £30 million a year, according to the authoritative Forbes' Celebrity 100 list.
Escentual's research showed that celebrity perfumes were most popular in the north of the UK – whereas in London and the south-east women prefer brands by the big perfume houses like Chanel.
According to respected retail analysts Mintel, the entire British perfume market is now worth a staggering £1.4 billion. That means the average Briton spends £23 on scent a year – roughly one bottle.
And despite the recession, Mintel predict sales to grow by 45 per cent over the next five years.
Escentual founder Rakesh Aggarwal said: 'J-Lo remains the queen of the scent industry. I am sure starring on American Idol with Simon Cowell has helped sales.
Winning by a nose: J-Lo has put her name to 18 different scents, though the most popular is Glow
'We have noticed big trends in the market in the UK. Northerners love celebrity scents and can't get enough of cheaper brands like Christina Aguilera.
'People in the south actually spend more on perfume than Northerners but celebrity scents are far less popular. They prefer the big perfume brands.
'The celebrity perfume market is massive and fashion can change very quickly, sometimes literally overnight. We monitor it very carefully and are always looking for new trends among customers.'
CELEBRITY FRAGRANCE TOP TEN
Scent-sational: Sarah Jessica Parker's fragrance is the second bestselling celebrity perfume
Escentual.com, one of Britain's biggest online retailers of perfumes, cosmetics and grooming products, analysed sales of female celebrity scents.
Their top ten is:
1 Jennifer Lopez
2 Sarah Jessica Parker
3 Madonna
4 Britney Spears
5 Avril Lavigne
6 Christina Aguilera
7 Kim Kardashian
8 Katy Perry
9 Dannii Minogue
10 Katie Price
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