Coca-Cola Life, a naturally sweetened drink with a third less sugar and calories than its regular cola which will be launched in September
Coca-Cola is to launch a naturally sweetened drink with a third less sugar and calories than its regular cola as part of government and industry-wide efforts to tackle obesity.
Coca-Cola Life will go on sale in Britain in September following a pilot in Argentina and Chile, making it the first new Coca-Cola since Coke Zero was launched in 2006.
It will also be sold in a green can.
The new cola is sweetened with a blend of sugar and stevia leaf extract, and a 330ml can will contain 89 calories.
A regular 330ml can of Coca-Cola contains 35 grams of sugar, or 39% of an adult’s GDA (guideline daily amount).
Coca-Cola Life will contain 22.1 grams or 25% of an adult’s GDA.
The two other Coca-Cola drinks, Coke Zero and Diet Coke, contain no calories.
Stevia leaf extract is naturally sourced from the stevia plant, which is native to South America.
Currently, Coca-Cola Great Britain uses stevia leaf extract as a sweetener in its Sprite and Glaceau vitamin water brands.
Coca-Cola said that the new drink was part of its commitments to offer consumers reduced, low and no-calorie options – adding that it was the ‘most recent example in a series of initiatives by the company to inspire happier, healthier lives’.
The company is a signatory to the Government’s Responsibility Deal, under which the food and drink industry has pledged to promote and healthier diet and make changes to their products, and Coca-Cola has committed to reduce the average calories per litre in its range of sparkling drinks by 5 per cent by the end of 2014.
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Other than introducing stevia extract to Sprite, it has launched smaller 250ml cans across the Coca-Cola range and recently announced a £20 million anti-obesity fitness drive in 70 parks in Britain.
Early this year, a group of health experts launched a campaign to reduce the amount of sugar added to food and soft drinks as part of an effort to reverse the UK’s obesity and diabetes crisis.
Action on Sugar said that the food industry would easily achieve a 20 to 30 per cent reduction in the amount of sugar added to products, which it said would result in a reduction of approximately 100 calories per day or more in those who are particularly prone to obesity.
The real thing: a regular 330ml can of Coca-Cola (left) contains 35 grams of sugar, or 39% of an adult’s GDA, whereas Coke Zero - or Bloke Coke - is calorie free
Read more: http://www.dailymail.co.uk/news/article-2654519/New-Coke-leaf-sweetener-South-America-Company-says-latest-drink-sugar-standard-version.html#ixzz34MUpN09o
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