Women across the country are preparing for a summer of boyfriends and husbands glued to the television as the World Cup begins.
And it seems the girls really will be getting even less attention than expected as two in five men admit they would actually turn down sex to watch the football.
According to a new study even if they do get intimate with their partners, 42 per cent of men admit they will try to 'get it over with quickly' in order to watch an important game.
More than a quarter (27 per cent) say they think about the beautiful game while getting intimate
But there's room to compromise, as more than a third (37 per cent) say they would accept their partner's offer of sex - if they could still have the TV on to keep an eye on the pitch-side action at the same time.
More than a quarter (27 per cent) say they think about the beautiful game while getting intimate.
As this summer's football season reaches fever pitch, the connections between football and sex are clear: the passion, the excitement, the performance... and those who are quite obviously faking it.
With the footballing elite preparing to perform on the global stage, discussions about the feigning of injuries are sure to take centre stage along with the all too familiar, and often quite acrobatic, dives.
However, anyone thinking of taking a tumble should beware because nearly 70 per cent of football fans agreed that those who faked it on the pitch ruined the game for everyone.
One in three even went as far as claiming it was worse to fake it on the pitch than in the bedroom.
More than a third say they would accept their partner's offer of sex - if they could still have the TV on
Researchers found that whilst plain speaking was favoured by most, many are still likely to fake illness or injury this summer to get out of having sex.
Saying 'I've got a bad back' or 'I'm too tired' made up the top three excuses, with 'I've got a headache' and 'I've been working late' completing the top five.
Top ten reasons men refuse sex
1. I want to watch the football
2. I've got a bad back
3. I'm too tired
4. I have a headache
5. I've been working late
6. I've got work to do
7. I'm too drunk
8. Can we do it later?
9. I don't feel well
10. I've got an early start in the morning
2. I've got a bad back
3. I'm too tired
4. I have a headache
5. I've been working late
6. I've got work to do
7. I'm too drunk
8. Can we do it later?
9. I don't feel well
10. I've got an early start in the morning
The poll of 2,000 men from 72 Point was commissioned by Durex to highlight how a summer of football will affect the nation's love life with their #DontFakeIt campaign.
A spokesperson said: 'There is a well-worn stereotype of women making excuses to avoid sex but it seems that when the football is on, the tables are turned.
'Excitement levels for football fans across the globe are reaching fever pitch and for some, the passion they feel for the beautiful game is on a par with, if not greater than, that for their partner.
'But they need to ensure that once those 90 minutes are up, all attention is redirected solely to their loved one... otherwise there may be penalties!
'There will always some who are guilty of faking it whether it's on the football pitch or in the bedroom and we think now is the time to stand up and declare - great sex is like great football; it's betting without the faking... and it looks like the public agree!'
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