A sexually suggestive advert supporting Barack Obama's health insurance exchange which features a woman debating how to get a man 'between the covers' has been branded 'degrading' to females.
The campaign by ProgressNow Colorado and the Colorado Consumer Health Initiative shows an excited woman holding a packet of birth-control pills next to a man in a suit jacket with his arm around her waist.
The caption reads: 'OMG, he's hot! Let's hope he's as easy to get as this birth control.
'My health insurance covers the pill, which means all I have to worry about is getting him between the covers.'
'Making a joke of the whole process': The sexually suggestive advert supporting Barack Obama's health insurance exchange which features a woman debating how to get a man 'between the covers'
Republican Cory Gardner said those behind the advert 'were making a joke of the whole process' of getting people to sign up for health insurance cover at a time when the roll-out was hitting major problems.
He told Fox News: 'It's degrading to women and it says a lot about what they think of America's youth today.'
The campaign, which features a series of adverts under the banner 'Got Insurance?', was previously criticised for showing young men doing keg stands.
Mr gardner added: 'They've turned Obamacare into a story about pills and Pilsners just trying to make a failed program work.'
Failure: The butt-of-jokes healthcare.gov website turned in worse numbers than anyone expected, registering just 27,000 people through Nov. 2
Amy Runyon-Harms, executive director of ProgressNow Colorado, told the Denver Post the adverts were intended to raise awareness and engage young people, in particular.
'It's great that more and more people are talking about it,' she said, adding that the adverts only appear on social media and would not be displayed on billboards or buses.
The Obama administration has been in full damage-control mode after the Department of Health and Human Services was forced to admit yesterday that fewer than 27,000 had signed up for ObamaCare health plans through the disastrous healthcare.gov website as of November 2.
The federal government's horrible numbers come out to 744 people per state.
Thirty-six states are relying on healthcare.gov to process all their enrollments.
Fourteen states plus the District of Columbia have their own and better run healthcare exchanges. Enrollments in these brought the total signing up to 106,185.
That number represents just 1.5 per cent of the 7 million the Obamacare system will need to attract by the end of March in order to take in enough money to pay for its expected financial outlays in 2014.
Read more: http://www.dailymail.co.uk/news/article-2507222/OMG-hes-hot-All-I-worry-getting-covers-Sexually-charged-Obamacare-advert-branded-degrading-women.html#ixzz2kdx4mGER
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